2016

NBA Rapid Replay

I was brought in by Ready Set Rocket to plan the strategy and experience of a new streaming service for NBA highlight videos. It was eventually added to the NBA app as a premium feature called "Rapid Replay".

I defined product principles, content strategy, and interaction patterns, then created multiple prototypes and collaborated with the client until we landed on the final solution.

I was brought in by Ready Set Rocket to plan the strategy and experience of a new streaming service for NBA highlight videos. It was eventually added to the NBA app as a premium feature called "Rapid Replay".

I defined product principles, content strategy, and interaction patterns. I created multiple prototypes and collaborated with the client until we landed on the final solution.

2015

Microsoft Match

In 2014, Microsft asked Razorfish to create an omnichannel experience for staples retail stores across print, in-store displays, mobile and desktop websites. I was brought in to define the workflow and user experience of the matching application that recommended windows devices to users based on their usage profiles and preferences. I created an inventory of their available devices and defined the recommended criteria. Afterward, I planned and designed the user flow and interaction patterns for all touchpoints.

In 2014, Microsft asked Razorfish to create an omnichannel experience for staples retail stores across print, in-store displays, mobile and desktop websites. I was brought in to define the workflow and user experience of the matching application that recommended windows devices to users based on their usage profiles and preferences. I created an inventory of their available devices and defined the recommended criteria. Afterward, I planned and designed the user flow and interaction patterns for all touchpoints.

2014

Motorola (Google)

For the first 7 months of 2014, I worked on the dedicated team at Razorfish that acted as the agile design arm of Motorola. We upgraded the motomaker customization experience and scaled it to support new products. Then we planned and designed all of Motorola's new initiatives like the moto x test-drive program and their financing offer through a branded credit card. Our partnership ended after Motorola was purchased by Lenovo.

For the first 7 months of 2014, I worked on the dedicated team at Razorfish that acted as the agile design arm of Motorola. We upgraded the motomaker customization experience and scaled it to support new products. Then we planned and designed all of Motorola's new initiatives like the moto x test-drive program and their financing offer through a branded credit card. Our partnership ended after Motorola was purchased by Lenovo.

2013

Beats Pulse

Beats Pulse is an internal android app for Beats' in-house and partner audio engineers. It allows them to equalize and modularize the sound for each headphone and save their preferred audio profiles. I worked with the technical stakeholders at Beats to gather the requirements, plan the architecture of the product, and design its UI.

Beats Pulse is an internal android app for Beats' in-house and partner audio engineers. It allows them to equalize and modularize the sound for each headphone and save their preferred audio profiles. I worked with the technical stakeholders at Beats to gather the requirements, plan the architecture of the product, and design its UI.

Select Clients

Beats By Dre
Motorola
Motorola

Uniqlo
J.P.Morgan
Mercedes
Mercedes
Microsoft
Bridgestone
Volvo
Verizon
Verizon
Converse
Starbucks
NBA
Sweetgreen
Sweetgreen
Tomorrow Mattress

Android app for sound engineers
Redesign of the device customization flow
Redesign of the checkout flow

Redesign of the checkout flow
Localization strategy for jpmorgan.com
Financial services iOS app
Mercedes Me homepage
Retail omni-channel experience
E-commerce flow optimization
S90 launch strategy
In-app AI support experience
Mobile billing updates
nike.com migration strategy
Shanghai roastery in-store experience 
Rapid Replay app experience and content strategy
Mobile app experience update
Accessibility updates
Ecommerce experience

More Case Studies ↓

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REZI

I'm currently leading product and design at Rezi. a startup I joined as the first employee and grown over the last 4 years.
 

I'm currently leading product and design at Rezi. a startup I joined as the first employee and grown over the last 4 years.
 

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ClassPass

Previously, I built a product design department, started a research practice, and help create embedded product teams. 

Previously, I built a product design department, started a research practice, and help create embedded product teams.