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The Bridgestone site redesign had two goals: redesign the site in a responsive framework and increase conversions.

 

Role: UX Designer          Agency: Razorfish          Client: Bridgestone

HOMEPAGE STRUCTURE

Our approach focused on leveraging the tire finder tool to drive conversions. This structure helps the user find the right tire and make an appointment with a vendor without ever leaving the homepage.

 

 

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WIREFRAMES

PREDICTIVE SEARCH

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FINAL DESIGNS

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