Role: UX Designer Agency: Razorfish Client: Microsft & Staples
DEFINING THE USER JOURNEY
The user journey document identifies the entry points, engagement flow, and conversion paths for both in-store and online experiences.
The user flow / sitemap hybrid inventories pages necessary for each device.
DEFINING THE LOGIC
Using the hardware specifications of a sample product set, we experimented on different groupings and hierarchies to discover consumer mentality. The final filtration grouped devices based on performance, portability, touch ability, and physical form factor.
We tried 3 approaches to qualification questions. Surprisingly, the majority of the users preferred the simplest decision making process through binary answers on the kiosk, although it was a lengthier path than the other alternatives.