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Microsoft Match is a windows device recommendation experience for kiosks in Staples retail stores. The software helps users learn about the breadth of the products line, find products based on usage, and purchase it through Staples.

 

My role helped elaborate the concept into an executable product that could live on different devices and bridge the user interface with the back-end logic.

 

Role: UX Designer         Agency: Razorfish          Client: Microsft & Staples

DEFINING THE USER JOURNEY

The user journey document identifies the entry points, engagement flow, and conversion paths for both in-store and online experiences.

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USER FLOWS

The user flow / sitemap hybrid inventories pages necessary for each device.

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DEFINING THE LOGIC

Using the hardware specifications of a sample product set, we experimented on different groupings and hierarchies to discover consumer mentality. The final filtration grouped devices based on performance, portability, touch ability, and physical form factor.

USER TESTING 

We tried 3 approaches to qualification questions. Surprisingly, the majority of the users preferred the simplest decision making process through binary answers on the kiosk, although it was a lengthier path than the other alternatives.

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WIREFRAMES

FINAL DESIGNS

 

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