The UNIQLO checkout redesign project was part of the on-going enhancements by Razorfish. Our overarching aim was establish a responsive framework while simplifying the process and preserving the pre-existing functionalities. The result reduced required checkout steps while also adding functionality for guest users to purchase.
Role: UX Designer Agency: Razorfish Client: Uniqlo
The checkout process was simplified by merging the many pages into a single page with different modules and states. User data is saved and used to populate the forms automatically whenever possible. This enabled a simple one-click checkout experience for returning users.
TRANSITIONS & ANIMATIONS