Client: Rezi
Role: Head of product & design
Year: 2016 - Present

Rezi is a dual-sided marketplace for residential real-estate rental. It provides landlords and tenants with financial, analytical, and property management tools that enables instantanous leasing and payments.

 I joined REZI as a consultant in March 2016 to turn the initial idea into a functioning MVP, then rode along to Moutain View as the first employee for Ycimbinator Bach W17. Currently I'm running and trying to scale the product and design teams.

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Bringing a new brand to life

Rezi brand was not created in a dedicated design effort preceding the product design. It slowly came together as we tried different color palettes and type combinations in the early MVP explorations. We weren't sure about the demand for our idea, and tested how it was preceived when represented by different visual styles. Eventually we realised that the blue / purple color palette and the thin weight typography was associated with a more professional and mature brand that people could trust easier for their large transactions.

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A design system in progress

From the get-go, my eyes were set on appproaching the design in a scalable manner. Guided by the styleguide, pattern and modules were formed to create a cohesive design system that would be easily adopted and expanded by addiotional desigers as the team grows. Patterns were documented in sketch and handed over alongside assets to engineering through invision inspect that heaevily cut down on production and annotation time. 

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Reimagining an old industry

With the initial goal of removing the intermediary roles and fees, we set out to save the 25% value destruction that both sides accured in each transaction. Gone are the days of egrigious broker fees just for unlucking a door. 

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Marketing a new service

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Finding an apartment

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Renting instantly

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Scaling the MVP

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User accounts

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A powerful control panel

The control panel nicknamed "Neo" allows Rezi CX, sales and finance ops teams to review all user transactions and events. Having the abiloty to guide users along and fix erromous accourances was paramount in providing our instantanous services. 

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Designed for all screens

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